We're Redefining Sales Training
Our mission is to revolutionize how sales teams learn and practice, using AI to create personalized, effective training that delivers real results.
Our Mission
Traditional sales training is broken. Generic programs waste time and money while failing to address the unique challenges each business faces. We believe every company deserves training that's built specifically for their industry, their customers, and their goals.
That's why we created SellSim—to combine the power of artificial intelligence with proven sales methodologies, creating personalized training experiences that actually work.
Meet Our Founders
Our leadership team combines deep sales expertise with cutting-edge AI technology to create revolutionary training solutions.
Matthew Kerwick
Tech Guru + Co-founder
With 25 years of experience building technology that drives real-world change, Matthew now focuses on harnessing AI to solve practical business challenges and empower people to perform at their best.
Glen Williamson
Sales Guru + Co-founder
With 40 years of experience in sales & consulting, Glen has seen it all. His mission is to make world-class sales processes accessible to everyone through AI-powered blueprints.
Our Values
These principles guide everything we do, from product development to customer relationships.
Results-Driven
Every feature we build is designed to deliver measurable improvements in sales performance.
Customer-Centric
We listen to our customers and build solutions that solve their real-world challenges.
Innovation
We leverage cutting-edge AI technology to create training experiences that were impossible before.
Collaboration
We believe the best solutions come from working closely with our customers and partners.
Our Journey
From a simple idea to a revolutionary platform that's transforming sales training worldwide.
Company Founded
Sarah and Marcus founded SellSim after recognizing the massive gap in effective sales training.
AI Framework Launch
Released our first AI-powered sales framework generator, helping hundreds of companies create custom strategies.
Role Play Platform
Launched our revolutionary AI role play system, transforming how sales teams practice and improve.
Performance Dashboard
Currently developing advanced analytics to help managers track and optimize team performance.
Why AI + Role Play is Revolutionary
For the first time in history, we can provide unlimited, personalized practice opportunities with instant feedback. This combination of AI technology and proven learning methodologies creates training experiences that were impossible just a few years ago.
Join the Sales Training Revolution
Ready to experience the future of sales training? Start with your free AI framework and see the difference personalized training can make.